Karmably Brand Refresh

Repositioning a novelty wellness business for growth and strategic flexibility.

This project involved rebranding Karmably Events, known for goat yoga, with the objective of enabling future growth across corporate wellness services and lifestyle merchandise. The goal was to create a flexible visual identity that maintained recognisability while appealing to both professional and trend-conscious markets.

My Role
Creative Direction
Brand Design
Visual Strategy
Website Development Oversight

Deliverables
Logo
Brand System
Style Direction
Illustration
Marketing Collateral
Website Design

Objective

  • Reposition the brand as premium and modern

  • Retain recognisability through the goat symbol

  • Build a flexible system usable across both professional services and lifestyle services + products

The business required a shift from casual, family-oriented branding toward a more refined and adaptable identity. The rebrand aimed to support entry into the corporate wellness space while retaining enough personality to expand into merchandise and lifestyle branding.

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